THE
BOOKCASE
FOR
TOLERANCE
Anne Frank's bookcase wasn't built to hold books, but to protect lives. We felt it was the right moment to bring it back.
It’s no secret we’re living in turbulent times and intolerance is often fueled by the unknown.
By those considered to be "different". It starts with words, eventually leading to terrible acts of violence.
Our friends at Anne Frank House believe that education is the best way to counter intolerance and discrimination.
To quote Anne Frank's dad, Otto Frank: “We cannot change what happened anymore. The only thing we can do is to learn from the past and to realize what discrimination and persecution of innocent people means.”
So, we decided to turn Anne Frank's famous bookcase into a digital, immersive, and educative tool. Under the slogan #DontHateEducate, the whole campaign is available in 5 languages and reached most corners of the globe. Contributing – hopefully – to a more tolerant world.
Room 01 / Anne Frank - Writing against the depths of despair
Room 02 / Kuei - My stand against racism
Room 03 / Mees - My stand against inequality
Room 04 / Majd - My stand against prejudice
Room 05 / Dalit - My stand against antisemitism
Role / Art Direction & Design
Agency / Innocean Berlin
App Development / Media.Monks
Teaser Director / Johan Kramer
Teaser DOP / Wouter Westendorp
Teaser VO / Elliot Page
Documentaries Director / Ted Alkemade
Documentaries DOP / Bob Alkemade
Photography / Yvette de Wit
Keyvisual Photography / Sven Schrader
Music Production / MassiveMusic
Creative team /
Gabriel Mattar
Ricardo Wolff
Bruno Oppido
Marlon von Franquemont
Reinier Demeijer
António Neto
Andrés Andrade
Leon Lirim Celay
Javier Granados Romero
Juan Andrés Kebork
Hajra Tariq
Quynh Tran Khanh
Anne Frank House
2021