GRANNIES
The best technologies are the ones based on real life insights. Like the Kia Pedestrian Detection, which keeps an eye out for pedestrians and takes action to prevent accidents from happening. A useful safety feature, inspired by the true experts in people-spotting.
Role / Concept & Art Direction
Agency / Innocean Berlin
Post-Production / Moreira Estúdio
Creative team /
Gabriel Mattar
Ricardo Wolff
José Filipe Gomes
António Neto
Pedro Lourenço
Kia
2019