A global campaign that promotes a worldwide rebranding with the launch of five new N models. A film for those who have to commute but enjoy every second of it.

This raw passion combined with their hunger for authenticity led us to a new global brand claim: “Never just drive”. The new global brand film brings it to life, starting at Nürburgring - the gruelling racetrack where all N models are tested - and inviting car lovers to make every drive special. At the racetrack or anywhere else.