ON
TO
BETTER

An ‘all in one’ campaign to promote the broadest range of Hyundai’s electrified SUVs in Europe. A real team effort to bring to life the biggest campaign Hyundai has ever done in Europe where me and António (my cw) had the opportunity to create the concept that became the tagline for this and future campaigns of the brand.

The film was directed by the world-class director Sebastian Strasser, with DOP by academy award-winner Linus Sandgren and postproduction by The Mill Berlin & London. Music by the talented composer Apparat.

Role / Concept
Agency / Innocean Berlin
Director / Sebastian Strasser
DOP / Linus Sandgren
Production / Anorak
Post-Production / The Mill Berlin & London
Music / Apparat
Photography / Marc and David



Creative team /
Gabriel Mattar
Ricardo Wolff
José Filipe Gomes
Pedro Lourenço
António Neto
Bianca Heusch
Andy King
Meri Giorgobiani
Rohan Fernandes



Hyundai
2020