IONIQ 9
BUILT
TO BELONG

The IONIQ 9 fits your clan so perfectly, you’ll think it was built just for you. That’s why, in our global launch campaign, different clans battle to decide who this car really belongs to.

Two films beautifully directed by Caroline Koning, with production by BWGTBLD and music from our friends DaHouse Audio.

Role / Concept & Art Direction
Agency / Jung von Matt Spree
Director / Caroline Koning
DOP / Mario Lerma & Alex Rapariz

Production / BWGTBLD
Edit / SEC Studio - Matthias Graatz

Grading / Nicke Cantarelli
Music / DaHouse Audio



Creative team /
Lucas Durães

Jan Harbeck

João Peixoto

Sarah Buggle

Boreum Kim
Harvey Wilks



Hyundai
2024